Privacy Policy

Last updated: March 1, 2026

1. Who We Are

RetireCityIQ is a property of Where55. We operate the website retirecityiq.com, a data-driven directory to help people research retirement city options across the United States. This Privacy Policy explains how we collect, use, and protect information you provide when using our site.

2. What Data We Collect

We collect personal information only when you voluntarily submit it through our lead capture form. This may include:

  • Full name
  • Email address
  • Phone number
  • Retirement preferences and priorities (from our quiz)

We also collect standard web analytics data (page views, session duration, referring URLs) via Google Analytics 4. This data is aggregated and does not identify individual users.

3. How We Use Your Data

Information collected through our lead form is used to:

  • Route your inquiry to a licensed real estate professional in your areas of interest
  • Send you relevant information about retirement cities that match your preferences
  • Improve our recommendation algorithms and content quality

We do not use your data for automated decision-making that produces legal or similarly significant effects.

4. We Do Not Sell Your Data

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. Your information may be shared with a licensed real estate advisor who can assist with your retirement relocation — this is the core service we offer and you consent to this when submitting the lead form.

5. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes described in this policy, or as required by applicable law. You may request deletion of your data at any time by contacting us (see Section 7).

6. Cookies and Analytics

Our site uses cookies set by Google Analytics to understand how visitors interact with our content. These cookies do not store personally identifiable information. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

7. Your Rights and Contact

You have the right to access, correct, or delete the personal data we hold about you. To exercise these rights or for any privacy-related questions, please contact us at: privacy@retirecityiq.com

8. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. Continued use of our site after changes are posted constitutes your acceptance of the revised policy.